Top Marketing Trends in 2025

Well, we're already a few weeks into the new year, and 2025 is shaping up to be an exciting time for marketing! Whether you're updating your website, creating social media campaigns, or diving into print marketing, staying ahead of the trends is crucial to make your brand stand out. At VanDusen Design, we're all about helping you craft strategies t...

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Everything is Content: Planning for Success with a Content Shoot List

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When it comes to building a strong social media strategy, one key principle stands out: everything is content. From behind-the-scenes moments to product demonstrations, every little detail has the potential to connect with your audience. But while inspiration can strike at any time, planning your content is essential to ensure your business stays c...

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Finding Your Why: Creating a Brand Tone That Resonates

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Your brand is more than a logo or a tagline—it's the story you tell, the emotions you evoke, and the way your audience connects with you. At VanDusen Design, we believe that finding your "why" is the cornerstone of building a brand tone that resonates. Here's a step-by-step guide to help you discover and define your why and create a brand voice tha...

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The Importance of Quality Photography in Marketing Campaigns

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In today's visually-driven world, quality photography plays a crucial role in the success of any marketing campaign. With the rapid rise of social media platforms and digital content, consumers are constantly bombarded with images, making it more important than ever for businesses to stand out. High-quality photography is one of the most effective ...

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The Importance of Proper Website Design for Business Success and SEO Functionality

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In today's digital age, your business website is often the first point of contact between you and potential customers. Whether you're running an e-commerce store, offering services, or simply providing information, the design of your website plays a crucial role in how your business is perceived, how well it performs, and how easily customers can f...

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The Importance of Good Graphic Design in Marketing Collateral for Companies Large and Small

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In today's fast-paced business landscape, standing out from the crowd is more important than ever. Whether you run a small local business or manage a large enterprise, how your company presents itself visually can significantly impact your success. One key component of this visual identity is the graphic design of your marketing collateral—everythi...

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